What is Glamping—A Fresh New Look at Outdoor Hospitality
What is Glamping?
The term “Glamping” combines ‘camping’ with ‘glamourous’ to describe the rustic experience of camping combined with the luxury-style amenities of high-end resorts that are not usually associated with more ‘traditional’ forms of outdoor camping.
A Fresh New Look at Outdoor Hospitality
Today’s outdoor enthusiast wants the best of both worlds: nature and comfort. And campers are not only seeking a connection with nature but in a shared and relaxing environment with friends and family as well. For owners and operators of campgrounds and outdoor resorts, Glamping is a fresh new look at a whole new business strategy and increased revenue stream!
– 2025 Camping Trends Outlook by Campspot
The Many Faces of Glamping
Glamping units are not just about aesthetics; they’re about comfort and style in an outdoor setting.
Types of Glamping Units:
- Canvas tents with outdoor deck, string lights, bed and linens
- Yurts outfitted with wood stoves, bathroom and queen-size beds
- Luxury-style cabins with multiple rooms that rival many hotel suites
- Converted Airstreams, geodesic domes and other fancy accommodations
- Park Model RVs – tiny homes on wheels with all the features of home that can comfortably sleep up to five
What makes a great Glamping unit?
- Durable: Use of composites and materials that last year after year
- Sustainable: Incorporate recycled materials and energy efficient appliances
- Design and Comfort: Not only aesthetically pleasing but incorporate many features of home
- Easy to Maintain: Fully-equipped to make cleaning and upkeep affordable
Why Campgrounds Are Offering Glamping
Market Trends You Can’t Afford to Ignore
Today’s campers are not the same campers from a decade ago. Glamping enthusiasts want more:
Comfort without sacrificing connection to nature
Sustainability and eco-conscious design and materials
Great views and experiences that are worth sharing
Millennials and Gen Z dominate this market, and their expectations are high. And they’re willing to pay for it! If you want to compete and thrive, your offerings need to rise to the occasion. Glamping can mean different things to different people. But for owners and operators of campgrounds and outdoor resorts, it should mean:
A longer season
Stronger guest loyalty
Increased revenue
- Higher return on investment (ROI)
Extend Your Season and Your Profits
Insulated and heated structures allow you to operate longer into the year, tapping into off-peak demand. That means more nights booked and more revenue collected. A well-executed Glamping unit can:
- Deliver 2 to 4x more nightly revenue compared to standard sites
- Maintain 60 to 70% gross margins
- Generate $30K+ per site annually with modestly priced units
- Pay for themselves in 24 to 36 months
These figures aren’t theoretical. They’re real-world results from campgrounds that chose to invest smartly. But not everyone can invest six figures at once. That’s okay. In fact, starting small and scaling strategically often works better, such as pairing canvas tents with cabins and Park Model RVs. This diversity isn’t a challenge … it’s an advantage. With such a wide range of possibilities, you can design offerings that cater to your unique landscape, budget, and audience. Phase your rollout to test the market before going all in. Plan accordingly by building upon a guest experience that grows with your business.
Proven Models from Proven Partners
Hekipia America delivers thoughtfully-designed and durably-manufactured Park Model RVs tailored to the sophisticated Glamping enthusiast.
Before the Glamping boom hit North America, Europe was already doing it right. Huttopia pioneered comfort-focused outdoor lodging in scenic, protected areas. And now, their preferred lodging partner, Hekipia America brings that same craftsmanship to the United States and Canada.
What are Park Model RVs?
Park Model RVs (PMRVs) are tiny homes – recreational vehicles that are built on a single trailer chassis with a maximum footprint of 400 square feet – for temporary and seasonal use by campgrounds and outdoor resorts.
Hekipia America’s Park Model RVs include a kitchen, bathroom, seating area, bedroom(s), loft, and outdoor terrace. Other amenities include heating and air conditioning, smoke detectors, and more. Owners and operators of campgrounds and outdoor resorts can take full advantage of a factory-installed hitch and wheels to easily move the units around to your most profitable sites. And every unit offers full utility hookup to provide your guests with all of the comforts of home.
An Unparalleled Return on Your Investment
Hekipia America serves campgrounds and outdoor resorts across the United States and Canada, delivering high-quality Glamping accommodations. Its Park Model RVs are the perfect solution for multiple guests to enjoy the outdoor Glamping experience. Whether it’s an extended family vacation or a weekend with friends, the units are designed to create a memorable guest experience that drives repeat bookings … and a quick return on your investment!
It’s More Than Just About the Units
Accessories and Experience Matter
When the details are right, guests notice! Glamping Brands is proud to partner with Hekipia America to deliver scalable lodging solutions rooted in decades of hospitality insight. By focusing on the complete outdoor camping experience, guests stay longer and return more often.
Fire Pits – A safe, smokeless fire pit by Breeo does more than warm its guests. It adds ambiance, increases guest satisfaction, and unlocks upsell opportunities like premium wood bundles.
Outdoor Furniture – Commercial-grade furniture from trusted suppliers like Grosfillex withstand the elements and use, saving you money over time while enhancing guest comfort.
Whether you’re looking to upgrade your campground, expand your resort, or explore new Glamping solutions, Hekipia America and Glamping Brands is ready to help you grow your business!
Sources: 2025 Camping Trends Outlook by Campspot and Sage Outdoor Advisory