Planning Ahead for Next Season – Expansion and Growth
“The best time to plant a tree was twenty years ago. The second-best time is now.” – Chinese Proverb
As another Glamping season draws to a close, campground owners and operators are doing what they do best — evaluating, planning, and investing in the future. You’ve read about the trends, heard the expectations from your guests, and witnessed a shift in the definition of ‘camping.’ If there’s one thing clear heading into next season, it is this: families and individuals are no longer interested in just camping; they’re fully embracing the idea and unique experiences associated with Glamping. Glamping, short for ‘glamorous camping,’ is no longer a niche or novelty; it’s a lifestyle movement that is redefining outdoor hospitality across North America. And the best time to embrace it is now!
Understanding Glamping: A Lifestyle Shift, Not a Fad
At its core, Glamping combines the best of both worlds: the natural beauty and nostalgia of camping outdoors with the modern comforts and amenities of modern and stylish accommodations. Guests crave connection to nature, but they also want private bathrooms, plush sleeping accommodations, comfortable seating, a climate-controlled living environment, and expanded indoor and outdoor space.
This is where Park Model RVs shine!
Park Model RVs embody Glamping’s spirit with their stylish exteriors, cozy interiors, and fully-equipped amenities. Unlike tents, or Yurts, or rustic cabins, Park Model RVs are built for durability, comfort, and style — all while maintaining the charm of camping.
Why Autumn Is the Ideal Time to Prepare for Next Season
In recent years, the Glamping market in North America has seen double-digit growth. Resorts and campgrounds that adapt early are already benefiting by realizing higher occupancy rates, longer stays, and repeat visits from guests who treat their experience like a tradition rather than simply a transaction.
Autumn is the time of year when operations slow down, but insights are fresh. You’ve gathered a full season of feedback — making it the perfect time to strategize and plan for next season. Expanding and upgrading now allows time for:
- Permitting and site design before spring rolls around
- Securing delivery of the units before high-demand arrives by summer
- Budgeting and financing with clarity
Act now, and your new sites and units will be fully operational, and your guests’ expectations and experiences fulfilled when the next season opens … and, not bogged down in the planning stages when guests arrive.
Designing the Modern Campground Experience – Expanding Beyond Sites
Expansion isn’t just about adding more sites. It’s about creating experiences that make your campground stand out in a crowded market. Here’s where to focus:
- Upgrades that accommodate every lifestyle: From fire pits to private and shared spaces – Campfires have always been the heart of camping. But today’s guests are looking for spaces with ambiance, such as lounge areas with Adirondack chairs, soft lighting, and natural stone accents. Consider rethinking your campground layout to balance privacy with communal gathering spots, so guests can enjoy both tranquility and connection.
- Campground stores that offer more: The modern general store – The new wave of campground retail goes beyond firewood and bug spray. Successful operators are adding curated items like local crafts, branded apparel, artisanal snacks, and ‘forgotten essentials’ that match their guests’ expectations. Even better, a well-designed store can become part of the experience, not just a convenience.
- Camping with a modern twist: Nostalgia is powerful — S’mores, sunsets, and sharing stories around the campfire. Glamping doesn’t replace these; it enhances them. By offering comfort alongside tradition, you invite more people to rediscover the magic of camping, such as young adults to multi-generational families who might have outgrown traditional tents and cabins.
- Activities to look forward to: Increase bookings – Guests want more than a place to visit, they want to do something memorable. Consider small but impactful upgrades that encourage repeat visits, such as:
- Guided hikes
- Yoga at sunrise
- Cooking demos
- Scavenger hunts
- Outdoor movies
These experiences transform your campground into a destination. And they don’t require massive investments … just thoughtful planning and great storytelling.
Financing Growth the Smart Way
Expanding your campground doesn’t have to be overwhelming or financed entirely out of pocket. Many owners are combining traditional loans and SBA 7(a) loans to fund improvements like Park Model RVs, site preparation, and added amenities. The key is to identify and understand any hidden costs early: from utility hookup, to electrical upgrades, to landscaping and accessibility requirements. Planning ahead gives you control over your budget, your schedule, and your ROI (return on investment).
Remember: not all returns on your investment are financial. Some involve guest satisfaction, reputation, and creating a brand that lasts for generations.
The Road Ahead: Glamping as a Growth Strategy
As you begin planning for next season, think beyond simple expansion – think evolution. The more successful campgrounds are those that evolve with traveler expectations by blending nostalgia with modern comfort, and natural simplicity with a touch of luxury.
By introducing Park Model RVs into your guest experience, and adding newer amenities, you’re not just keeping up with the market … you’re leading it.
So, as the leaves change color and the season winds down, take a walk through your campground. Picture what it could look like next season with cozy fire pits glowing at dusk, guests enjoying one another’s company while seated comfortably on open decks, and your Park Model RVs filled with happy Glampers dreaming of coming back!
Final Thought
The best time to get started planning and investing isn’t when the phone starts ringing next spring … it’s now, when you can see the big picture clearly. Autumn is your opportunity to build the foundation for future success. Let’s redefine camping together: one Park Model RV, one fire pit, one guest experience at a time. That’s the future of outdoor hospitality … and it starts today!
Sources: 2025 Camping Trends Outlook by Campspot